My name is David, but you can call me Thee Cake Scraps.

This blog is about whatever I want it to be, but will try to focus on my journey through web analytics and my vehicle for that is currently Omniture SiteCatalyst.  I am new to web analytics and have a background that has nothing to do with marketing or web analytics.  That should make this interesting.

I will link to other posts when I can fit it in, but since I am new, links may be scare at the beginning. I will write about things that I think are interesting and give my opinions on those topics. Some of the things I write about may end up being wrong or misguided, but that is where learning can take you. I don’t mean for this to be a guide for people entering the field of web analytics, but rather some thoughts that I am having as I learn.

Finally, here is some background on me so you know where I am coming from.  I have a degree in Operations Management and a minor in Math.  I don’t know any languages, computer or otherwise, but can understand the basics of most.  I also pick up on computer languages fairly easily because they are just a matter of logic, which I believe myself to be fairly good at.  My problem is that I love the strategy and vision driving the code more than memorizing code itself. Thus, we arrive at the position of understanding code without having the ability to write it.


One Response to About

  1. Hi David,

    As a blogger who authors Webmetricsguru.com, TheAnalyticsGuru.com and ArtNewYorkCity.com, I’m writing to tell you about a new blog network my business partner, Sebastian Wenzel (a.k.a, Webanalyticsbook.com) and I recently started, blogSpeedWay.com around the idea of building online reputation, research and thought leadership.

    We have been searching for up and coming blogs in the Web Analytics and Social Media Category (I see them as related), using social media targeting, and yours came up as one that is a potentially influential in your category. You can see a list of the influentials at blogspeedway.com

    Recently I wrote a post on Blogspeedway speeding along down the Internet Highway (http://www.blogspeedway.com/blogspeedway-speeding-along-down-the-internet-highway) to give why it was important to blog and what it can potentially do for your in your subject area; but we also see an unmet need that bloggers need support and, perhaps, a sense of belonging to a greater whole, where there can be shared knowledge and expertise that benefits us all.

    We are planning on building advertising around our blogs; at this point, we’re just getting started and increasing our blog presence by adding several new bloggers.

    If your interested in knowing more, sign up at http://www.blogspeedway.com/join and we’ll contact you and tell you how to join.

    You can also friend me on Facebook, if you’d like.

    Marshall Sponder
    Director, BlogSpeedWay LLC.

    Marshall Sponder
    Web Analytics Association Board of Director
    Other blogs include
    http://www.SmartMobs.com Contributor
    http://www.artnewyorkcity.com/ (Art NYC)
    SKYPE # MarshallSponder
    Cell# 917-214-6573

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